Loren A. Ross, P.E., is the Manager of Engineering Research at the American Wood Council (AWC), which represents the interests of the North American wood products industry that provides approximately 400,000 men and women in the United States with family-wage jobs. AWC works to assure the broad regulatory and market acceptance of wood products, by developing design tools and guidelines for wood construction, while advocating for balanced public policies affecting the use and manufacture of wood products.
