It's About People: How Opportunity Builds Sustainability Jim Hoff July 30, 2015 Two new initiatives will expand the human opportunities offered in our industry.Read More
Roofing Manufacturers Join the Environmental-Product-Declaration Movement Jim Hoff July 23, 2015 Many building-material manufacturers are developing and publishing third-party certified EPDs.Read More
Sustainable Roofing Marketing Sustainable Roofing Options on Websites Jim Hoff May 29, 2015 Contractors have made progress but have far to go to capture the opportunity presented by sustainable construction.Read More
CEU: Roofs and Condensation A Practical Approach for the Design Professional Jim Hoff May 1, 2015 The steady growth of modern single-ply roofing systems over the past 40 years generated many questions regarding long-term performance.Read More
The Sustainable Roof Cover Board Jim Hoff March 30, 2015 Next time you bid a flat roof job, make sure your customer understands the many benefits of roof cover boards.Read More
Measuring the ROEE of Sustainable Roof Insulation Jim Hoff March 5, 2015 Given today’s low energy prices, it’s become a little more difficult to sell the value of high-R roof insulation based solely on traditional Return on Investment.Read More
Sustainable Roofing? There's an App for That! Jim Hoff February 12, 2015 All the calculator apps I’ve talked about continue to be free and easily available via the Internet.Read More
The Roofing Industry: A Look Back and Predictions for the Future Jim Hoff January 8, 2015 A look at the past reveals how commercial roofs might change over the years.Read More
Sustainable Roofing Are You Ready for the Newest Benefit in Cool Roofing? Jim Hoff December 15, 2014 Analyzing peak energy costs can create new opportunities involving cool roofs and energy savings.Read More
Resilient Roofing Takes Center Stage Jim Hoff August 5, 2014 Reducing risk is a key theme in the “Designing for Disaster” exhibit at the National Building Museum.Read More