Jessica Reyna, CEO of Kill Your Competition, joins Jill Bloom, Group Publisher for Building Enclosure, to chat about the search generative experience (SGE) changes announced by Google.
By now, you’ve probably noticed that your Google search has already changed, as Google strives to compete against ChatGPT. Jessica goes through what these SGE changes mean and how this affects contractors and architecture firms.
This new search pulls information from the Better Business Bureau, Thumbtack, Yelp and other various platforms to put you ahead (or behind) your competition on Google search.
So what does this mean? What do we need to do?
Jessica says to take action now, make sure you have a plan, and know what is AI-generated on your website.
Listen in as Jessica talks about mastering other types of campaigns, knowing what works best for your business, and finding the tools that are available to all of us starting now.
Be sure to go to labs.google to find out more information on the new Google search changes.
