Cornerstone Building Brands, the largest manufacturer of exterior building products in North America by sales, unveiled its newest brand, Fortify Building Solutions™.
The new brand is an integration of three of the company’s heavyweights—Heritage Building Systems®, Metal Depots™ and Reed's Metals®—creating a new leader that leverages an expansive plant network and major purchasing power to deliver solutions for customers with Speed & Ease™.
“Fortify Building Solutions brings together the value of our Residential Metal Roofing and Metal Buildings solutions, our talented and dedicated employees in local markets and our full-service capabilities to achieve something new—and truly great—for America’s building materials industry,” says Matt Ackley, President of Shelter Solutions at Cornerstone Building Brands.
This move by Cornerstone Building Brands is a strategic leap forward with a renewed focus on local customers that will bring improved access, superior service and personalized support. “We’re excited for customers to experience this winning formula first-hand,” Ackley adds. “Our goal is to set a new standard for service in the industry.”
The Fortify Building Solutions brand will serve customers with one of the largest selections of metal building products and accessories in the industry. The expansive assortment includes metal roofing systems, metal wall panels, components, pole barns, Hypersteel™ cold-formed buildings and pre-engineered metal buildings for an enormous array of applications. Customers also have the added benefit of an expanded network and vast, proven expertise from a single partner, contributing to less headaches and fewer delays.
Built on the legacies of dedicated, community-oriented brands, the Fortify Building Solutions teams are committed to maintaining strong partnerships and engagement with the customers and communities they serve. Part of this commitment will enhance the overall brand retail experience that will create a seamless and user-friendly environment, both in person and online. From intuitive online sales platforms to new local branches, the Fortify Building Solutions brand is committed to providing customers with unparalleled access to a diverse range of building solutions and delivering a premier experience.
“We are here for our customers, and our reach and expertise enables us to be bold with what we promise,” adds Mike Pegues, General Manager, Retail Direct at Cornerstone Building Brands. “Whatever their goals and needs are, we’re dedicated to knowing and anticipating them so we can rapidly respond. Fortify Building Solutions is committed to providing the best possible solutions today, tomorrow and well into the future.”
With the integration underway, customers can expect updates across various touch points throughout 2024, including the opening of four new physical locations—two in Montana, one in Alabama and a fourth location to be determined. From websites, e-commerce and social media profiles to print materials and brick-and-mortar locations, the new brand is expected to be fully implemented within two years.
For further information, visit: fortifybuildingsolutions.com
