Sherwin-Williams Coil Coatings will showcase the first-of-its-kind, immersive color experience – “Thinking in Color” – at METALCON 2018. Color is one of the most important elements of design, and Sherwin-Williams is relentless in its pursuit of delivering new and innovative ways to help customers realize their color inspirations.

“Thinking in Color” will engage exhibit attendees to create a custom color palette, based uniquely on their thoughts. Participants will leave the show with their own personalized color chip and shareable video file.

This interactive exhibit utilizes original EEG-translation technology to convert one’s brain-wave activity into color. Inspiring creativity and positivity, the exhibit demonstrates Sherwin-Williams Coil Coatings’ ability to create any color, and attests to the magnificent impact color can have on a space.

“As a custom experience, ‘Thinking in Color’ provides an opportunity for individuals to personally connect and interact with colors,” said Jeff Alexander, Vice President of Sales, Sherwin-Williams Coil Coatings. “The interactive tool illustrates the immense range of color choices that can be applied to metal coatings.”

Complementing the “Thinking in Color” exhibit will be a dynamic display of high-performance architectural coatings – including Fluropon, Fluropon Extreme, WeatherXL, and WeatherXL Crinkle Finish. Offering more than 50,000 color options for metal building products, the exterior architectural metal coatings provide solutions for a variety of industry needs with extraordinary color-matching technology, durability, and sustainability.

Hosted in Charlotte, N.C. from October 10 - 12, METALCON brings together professionals from every section of the industry and showcases leading manufacturers, engineers, and designers. Exhibiting at booth #1307, Sherwin Williams Coil Coatings will feature its latest product innovations and interactive “Thinking in Color” experience.