The Garland Company, Inc. recently announced its commitment to interactively connect a world-wide community of building owners, facility managers, contractors, architects, and suppliers with its family of Garland employee owners through the use of social media.
GarTalk (www.gartalk.garlandco.com) is an interactive blog where Garland experts post technically robust content about commercial roofing, exterior waterproofing, and other construction-related topics. Customers are invited to register online to join the conversations by posting their own comments and questions. Garland intends to develop the blog into a comprehensive central repository of technical knowledge to help educate and inform individuals seeking best practice methodologies for waterproofing the exterior building envelope. Visitors can subscribe to topic-specific feeds to keep abreast of areas of special interest such as sustainable design or metal roofing.
Garland Facebook (www.facebook.com/GarlandCompany) offers a transparent window into the people and culture that make Garland unique. Posts include links to trade articles of special interest to facility managers, architects, and commercial building owners; photos and descriptions of completed projects; news on recent product and service introductions; and updates on trade shows, contests, and other events involving Garland and its extended family of employee-owners.
Garland president Dave Sokol explains, “By creating a positive online presence, Garland social media provide a platform for developing recognition and awareness of the Garland brand worldwide. Tools such as GarTalk also provide a convenient business communication platform to help our sales force throughout the U.S., Canada, and the U.K. build and sustain effective relationships in a changing world.”
For more information, visit www.garlandco.com.
